Noelle works for Genesis as the Head of Market Insights. Genesis is a full-service digital currency brokerage catering to institutional investors. Before working at Genesis, Noelle worked at CoinDesk, a premier media resource for the blockchain and cryptocurrency industries, where she published and talked about the effect of blockchain technology. Noelle founded one of the first e-commerce platforms in Spain in 2000 after working for ten years in the financial industry in corporate finance, fund management, and sector research. Noelle is a well-respected researcher and sought-after conference speaker opining on the changing economic landscape.