Jenia is the VP of marketing at SKALE Labs, building out compelling marketing campaigns for various industries and initiatives, including high-tech, pharma, finance, oil, gas, etc. SKALE Labs is a company that provides a blockchain scalability platform promoting high-speed consensus and empowers dApps to run smart contracts. With the rise of Cryptocurrency, Jenia is uniquely positioned to understand the psychology surrounding the topic, having studied under Dan Ariely, a well-known behavioral economist. As a result, Jenia has incorporated a bit of her perspective concerning the psychology of money into creating effective marketing strategies. Prior to joining SKALE Labs, Jenia worked at firms such as Adobe and iMARS Group Inc. At Adobe, Jenia was responsible for guiding and managing the customer retention strategy for Adobe’s Creative Cloud for Education product line Adobe. Jenia’s prior marketing leadership experiences have transformed her into a successful brand-building talent as VP Marketing at SKALE Labs.
